Start free. Pay as you grow.
Free to 1,000 visits a month. Then small steps, priced by visits, never revenue.
Plans
Clickfall is UK first-party tracking for any website. Free up to 1,000 visits a month. £29 a month counts visitors who say no to cookies where UK law allows, is built to send your real sales to Meta, Google, TikTok and Microsoft Ads, and shows a receipt for every send. So far the only real sends are web leads to Meta. No order or revenue fees.
Slide to find your plan.
Free
£0a month
Up to 1,000 visits
A new site, or trying it out.
Every plan starts with:
CoreRecommended
£29a month
Up to 25,000 visits
A shop or site running ads.
Everything in Free, and:
Growth
£69a month
Up to 100,000 visits
A growing business with a CRM.
Everything in Core, and:
- Audiences from real buyersIn build
- HubSpot and Klaviyo, won deals sent backIn build
- Ask your hub in Claude
Pro
£149a month
Up to 250,000 visits
An established business that takes calls.
Everything in Growth, and:
- Calls included: 3 tracking numbers, 300 minutesIn build
- Privacy packPreview
- Up to 3 sitesIn build
Scale
£349a month
Up to 1,000,000 visits
Larger sites. Above this, we quote.
Everything in Pro, and:
- Set-up and first reconcile done with youIn build
- 10 tracking numbersIn build
Pounds a month, excluding VAT. Two months free when you pay yearly. Past what your plan or Calls includes: £2 a tracking number a month and 5p a minute over 300 minutes.
Founding 50. Core at £19 a month for your first 12 months, for the first 50 paying sites. In return you share three numbers (orders caught, extra visits counted, cost per result before and after) and write a public review. Join the list for a founding place
Compare every plan
| Line | Free£0 | Core£29 | Growth£69 | Pro£149 | Scale£349 |
|---|---|---|---|---|---|
| Visits a month | 1,000 | 25,000 | 100,000 | 250,000 | 1,000,000 |
| Every visit counted, said-no visitors includedLive | ✓ included | ✓ included | ✓ included | ✓ included | ✓ included |
| Real vs estimatedPreview | ✓ included | ✓ included | ✓ included | ✓ included | ✓ included |
| Dead and rage clicksLive | ✓ included | ✓ included | ✓ included | ✓ included | ✓ included |
| Your cookie banner, with a small “Powered by Clickfall” lineIn build | ✓ included | ✓ included | ✓ included | ✓ included | ✓ included |
| Health Check | ✓ included | ✓ included | ✓ included | ✓ included | ✓ included |
| Gap reportPreview | ✓ included | ✓ included | ✓ included | ✓ included | ✓ included |
| Meta, Google, TikTok and Microsoft Ads fed your real salesIn build | not included | ✓ included | ✓ included | ✓ included | ✓ included |
| Real sales from Stripe and WooCommerce, and Shopify set up with youIn build | not included | ✓ included | ✓ included | ✓ included | ✓ included |
| A receipt for every sendPreview | not included | ✓ included | ✓ included | ✓ included | ✓ included |
| ReplayPreview | not included | ✓ included | ✓ included | ✓ included | ✓ included |
| Consent ledgerPreview | not included | ✓ included | ✓ included | ✓ included | ✓ included |
| Audiences from real buyersIn build | not included | not included | ✓ included | ✓ included | ✓ included |
| HubSpot and Klaviyo, won deals sent backIn build | not included | not included | ✓ included | ✓ included | ✓ included |
| Ask your hub in Claude | not included | not included | ✓ included | ✓ included | ✓ included |
| No Clickfall branding on your bannerIn build | not included | not included | ✓ included | ✓ included | ✓ included |
| Call recording and outcome tags: not built yetIn build | not included | not included | not included | ✓ included | ✓ included |
| Privacy packPreview | not included | not included | not included | ✓ included | ✓ included |
| Up to 3 sitesIn build | not included | not included | not included | ✓ included | ✓ included |
| Priority help | not included | not included | not included | ✓ included | ✓ included |
| Set-up and first reconcile done with youIn build | not included | not included | not included | not included | ✓ included |
| Tracking numbers | not included | not included | not included | 3 | 10 |
| Months of reports in the hub | 3 | 13 | 25 | 37 | 37 |
Add what you need.
| Add-on | Price | Who can add it | How |
|---|---|---|---|
| CallsIn build | £19 a month | Core and up; included on Pro and Scale. 3 UK numbers and 300 minutes, then £2 a number a month and 5p a minute. | |
| Call recording and outcome tagsIn build | £15 a month | Needs Calls. Included on Pro and Scale. Not built yet: nothing records a call today. | |
| Extra siteIn build | £15 a month | Core and Growth. | |
| Set-up done for youIn build | £149 one-off | Any plan. | Talk to us |
| Set-up with calls, CRM and a tracking auditIn build | £399 one-off | Any plan. | Talk to us |
30% off every client’s plan.
Each client site is on its own plan, 30% off, on one bill. Your own white-label hub is £49 a month on top. Pounds, excluding VAT.
Pricing questions
What counts as a visit?
One person’s visit to your site, however many pages they view. Every visit is counted the same way, whether or not they accept cookies.
Why do you charge by visits?
Visits are what it costs us to run. You never pay a share of your sales or ad spend, and there are no surprise bills: go over for a month and we tell you; stay over and we suggest the next plan.
Why does Clickfall count more visits than GA4?
We count people who say no to cookies, which UK law allows for your own statistics. GA4 mostly sees people who say yes. Pick your plan from Clickfall’s own count; the hub shows both.
Do you take a cut of my sales?
No. No order fees, no revenue share.
What if I go over my plan?
Nothing stops and nothing is charged. Go over for a month and we tell you; stay over and we suggest the next plan.
What does a tracking number do?
Each visitor who says yes sees their own number for 30 minutes. When they call, we know the visit and the ad behind it. Visitors who say no see one number per channel.
Can I change plan?
Up or down, any month. Your data is kept either way: your plan decides how many months back the hub shows.
This explains the law in plain English. It isn’t legal advice.