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Install Clickfall
// clickfall

Every visit. Every sale, tracked.

Clickfall is UK first-party tracking software. Real sales go back to your ads.

Install ClickfallWatch your own visit
Meta✓ 200 · receipt
Google✓ 200 · receipt
TikTok✓ 200 · receipt
Microsoft✓ 200 · receipt
organic · email · direct
Not sent · they said no
blocked · Safari · no thanks

Counted anyway. Nothing identifying.

Illustrative

Illustrative · Northfell, a made-up shop
// 01 — the law

Ads need a yes. Counting doesn’t.

UK law changed in February. Count your own visits, no tick needed.

Needs a yes

  • Ad pixels and retargeting
  • Visits handed to Google or Meta for their own use
  • Conversions modelled for ad targeting

A default GA4 setup isn’t built for the exemption.

No tick needed

  • Counting visits to your own site
  • For your own statistics, in aggregate
  • Nothing identifying, and a free way to opt out

Since 5 February 2026, in the UK. The EU hasn’t changed.

Fact · PECR, as amended by the Data (Use and Access) Act 2025, in force 5 Feb 2026

// 02 — the gap

Meta saw less than half.

Of the store clicks its own ads drove. Blockers, Safari, no to cookies.

44%

Source · Store clicks from paid Meta ads, one of our own sites, 27 Sept – 9 Oct 2026. Clicks, not sales. Meta's figure is from one Ads Manager export.

// 03 — the guesswork

The rest gets guessed.

Said no to cookies? GA4 estimates the sale. Then marks its own homework.

  1. Shopify · orders1,000every order
  2. Meta · reported440what its pixel saw
  3. GA4 · purchases710includes estimates

Same week. Three answers.

Illustrative · Northfell is made up

// 04 — one source

One source of truth.

Shopify’s till comes close. But only on Shopify, and visits only after a yes.

Shopify · the source most shops trust

Every order
Yes. It’s your till.
Visitors who say no
Left out of your sessions
Which sites
Shopify stores only

Close. Not the whole picture.

Source · Shopify Help, customer privacy settings, checked 4 Nov 2026

// 05 — your domain

Count it yourself.

Any site: Shopify, custom, or built with AI. Your domain, your EU database.

Visitor
t.yourdomain.co.ukyour subdomain
Your hub · EUyour own database
counted only · not sent
a gate · you choose
  • Meta
  • Google
  • TikTok
  • Microsoft

Fact · counting runs on a subdomain you own

// 06 — every visit

Every visit. With its channel.

Even the ones who said no to cookies. Counted, never sent.

Step 1 of 4

The hub's Live page: 333 visits in the last hour, each with the ad channel it came from. 210 said yes to cookies; the rest are counted, not followed. Illustrative: Northfell is a made-up shop.

Illustrative

// 07 — send it back

Sales the pixel missed, sent back.

Built for Meta, Google, TikTok and Microsoft. Only people who said yes.

Step 2 of 4

The hub's Ads page: from Meta ads, 1,000 sales counted, 630 said yes and 630 were sent back to Meta, each with a receipt. Meta reported 440. Illustrative: Northfell is a made-up shop.

Ads optimise on what they’re fed. Now Meta learns from 630, not 440.

Illustrative. Meta recommends its Conversions API alongside the pixel.

Illustrative · said-no visitors are never sent; the only real sends so far are web leads to Meta

// 08 — receipts

A receipt for every send.

Event ID, HTTP status, consent, time. Our count beside Meta’s, every day.

Step 3 of 4

The hub's Sales page: the latest four sales, the £86 one from a Meta ad opened into its receipt: event ID evt_01J9X3K7Q2, platform Meta, HTTP 200, consent yes, time 14:09:12. Illustrative: Northfell is a made-up shop.

Illustrative

// 09 — calls

Every call, matched to the click.

A tracking number per visit. Answered calls become leads your ads learn from.

Step 4 of 4

The hub's Calls page: a call at 14:11:40 on 01632 960 418, matched to the visit from a Meta ad that held the number, answered for 2:41 and sent to Meta. Illustrative: Northfell is a made-up shop.

Illustrative · numbers are examples

// 10 — vs shopify

More than Shopify ever shows you.

Shopify knows the order. Clickfall shows the visit, the gap and the fix.

WhatShopifyClickfall
A visitor says noIn UK and EEA banner regions, non-essential data waits for a yes. Declines show up as fewer sessions, and conversion rates built on them.In the UK, still counted, with the channel they came from. Nothing identifying, and anyone can opt out.
Where it worksStores that run on Shopify, headless ones included.Any site you can add four tags to: hand-built, on a builder, or made with AI.
What counts as a conversionA purchase. Conversion rate is the share of sessions that end in one.Sales, and the leads before them: form fills count too, though not every form is caught yet.
Where the visit came fromFive attribution models, last non-direct click by default, across the sessions it saw.Every visit’s channel and source. In the UK, whether they said yes or not.
Where people get stuckA checkout funnel and search reports. No dead-click or rage-click report.Dead clicks and rage clicks, counted and ranked by page.
Is the tracking working?Test one custom pixel at a time, by hand, in the Pixel Helper. Its log clears on every new page.The free Health Check opens your site as a visitor would: left alone, after Reject, after Accept. It shows what fired, and how to fix it. In the hub, Tracking health checks your tag every hour and scans your site once a day, and emails you when a check turns red.
The full comparison, with every source →

Source · Shopify Help, checked 4 Nov 2026

// 11 — health check

See the gaps before you spend.

Our free check visits your site four ways, then shows what fired.

4visits: left alone, after Reject, after Accept, where people buy

Check my site

Free. We stop every tag before it sends, so the check never shows in your ad accounts.

Fact · what the free Tracking Health Check does

// 12 — replay

Watch the visit back.

From the yes. Every field masked. Rage clicks flagged.

…4821ShopCame from a Meta adSaid yes at 14:00:12▶ Replay

not recorded: before cookies were accepted

  1. 00:00page · /
  2. 00:48page · /jackets/fell-shell
  3. 01:06add to basket · Fell Shell Jacket
  4. 01:53rage click · img.size-guide
  5. 02:09page · /checkout
  6. 02:14email · masked as it is typed
Visit #4821 at Northfell, recorded from the yes: the page, the cursor’s path, the rage click, and what Clickfall saw. Illustrative: Northfell is a made-up shop.

Illustrative

// 13 — setup

One DNS record. Four tags.

Built to install in fifteen minutes. We set it up with you.

Install · northfell.co.uk · exampleabout fifteen minutes

One · DNS

t.northfell.co.uk.   CNAME   edge.clickfall.co.uk.

Record found

Two · four tags, in every page’s head

  1. <script src="https://t.northfell.co.uk/js/consent.js"></script>banner
  2. <script src="https://t.northfell.co.uk/js/t.js" defer></script>count
  3. <script src="https://t.northfell.co.uk/js/cta.js" defer></script>clicks
  4. <script src="https://t.northfell.co.uk/js/rp.js" defer></script>replay

Three · your hub goes live

  • 14:02:28From your browser✓ Seen
  • 14:02:29From our edge✓ Seen
  • 14:02:31First page view✓ Counted
  • ·Third-party requestsnone
Nothing else on your site changesGo to Overview
Northfell’s hub, an example shop: one DNS record, four tags, and the hub sees the site. Illustrative: Northfell is a made-up shop.

Fact · 15 minutes is the target; no customer install has been timed

Built your store with AI? Clickfall installs with one prompt in Lovable, Bolt, Replit or Claude Code. Install with one prompt

// 14 — price

Free to 1,000 visits. Then £29.

Priced by your visits, never your revenue. No order or revenue fees.

£0to 1,000 visits a month

  • £29a monthall four ad platforms
  • £149a monthcalls included
See every plan

Source · Clickfall price list, November 2026

// 15 — and the rest

Everything your pixel never told you.

// 16 — counted

Every visit. Every sale, tracked.

Install ClickfallWatch your own visit

Questions

Is it legal to count without consent?

In the UK, yes, for statistics, within limits. Since 5 February 2026 you can count visits to your own site without a consent tick, provided you tell people, nothing identifying is kept, the data is only used for statistics about your own site, and people can opt out easily.

Anything for ads still needs a yes. The EU has not changed its rule: there, you still need consent first.

Do I still need a banner?

Yes, for ads and replay. Counting visits for your own stats doesn’t need one in the UK. In the EU it still does.

Will Meta and Google stop disagreeing?

No. It gives you one count to check them against and sends them the sales they missed. The gap narrows; it won’t vanish.

Where is the data stored?

Customer records and recordings are stored in databases located in the EU, under UK data law. Anonymous visit counts are processed on Cloudflare’s network. Collection runs on your own subdomain, not ours. We act as your data processor.

This explains the law in plain English. It isn’t legal advice.

Install ClickfallWatch your own visit