Shopify counts orders. We count every visit.
Its till has every order. Visitors who say no drop out of its sessions.
Counting every visit, form fills, dead clicks and the Health Check are live. The split into said yes and said no runs in the hub as a preview. On a Shopify store we set Clickfall up with you on a call, store by store, and it has not yet run on a real store.
- Said yes35,280
- Said no, counted20,720
The rest never reach its sessions, or the conversion rate built on them.
Said yesSaid no, countedNot in its sessions
Clickfall and Shopify, line by line.
| Clickfall | Shopify Analytics | |
|---|---|---|
| A visitor says no | In the UK, still counted, with the channel they came from. Nothing identifying, and anyone can opt out. | In UK and EEA banner regions, non-essential data waits for a yes. Declines show up as fewer sessions, and conversion rates built on them. |
| Where it works | Any site you can add four tags to: hand-built, on a builder, or made with AI. | Stores that run on Shopify, headless ones included. |
| What counts as a conversion | Sales, and the leads before them: form fills count too, though not every form is caught yet. | A purchase. Conversion rate is the share of sessions that end in one. |
| Where the visit came from | Every visit’s channel and source. In the UK, whether they said yes or not. | Five attribution models, last non-direct click by default, across the sessions it saw. |
| Where people get stuck | Dead clicks and rage clicks, counted and ranked by page. | A checkout funnel and search reports. No dead-click or rage-click report. |
| Is the tracking working? | The free Health Check opens your site as a visitor would: left alone, after Reject, after Accept. It shows what fired, and how to fix it. In the hub, Tracking health checks your tag every hour and scans your site once a day, and emails you when a check turns red. | Test one custom pixel at a time, by hand, in the Pixel Helper. Its log clears on every new page. |
What Shopify does well
- The till has every order. For what sold, it is the source of truth.
- Its Meta app sends the purchase server to server at the Enhanced and Maximum settings, out of an ad blocker’s reach.
- Its Google & YouTube channel sets up Google Ads conversion tracking from inside Shopify.
- It is built in to every store: a checkout funnel, five attribution models and Core Web Vitals reports.
Sources: Shopify Help Center: configuring customer privacy settings, checked 4 Nov 2026 · Shopify Help Center: behaviour reports, checked 4 Nov 2026 · Shopify Help Center: measuring marketing performance, checked 4 Nov 2026 · Shopify Help Center: test custom pixels, checked 4 Nov 2026 · Shopify Help Center: Facebook data sharing, checked 4 Nov 2026 · Shopify Help Center: set up the Google & YouTube channel, checked 4 Nov 2026 · Shopify.dev: Hydrogen analytics, checked 4 Nov 2026. Spotted something wrong? Email us and we'll correct it.
Source · Shopify Help Center: configuring customer privacy settings, checked 4 Nov 2026
Your till counts the sales. Now count the visits.
Asked about Shopify
Should I stop using Shopify’s reports?
No. The till is the truth about what sold. Clickfall counts the visits around it, on your own domain, so you can check one against the other.
Doesn’t Shopify already send sales to Meta?
Yes. At the Enhanced and Maximum data-sharing settings, its Meta app sends the purchase server to server. That covers what sold. Clickfall counts the visits, on any site, and in the UK whether they said yes or not.
Can I add Clickfall to my Shopify store myself?
Not yet. We set it up with you on a call, store by store: we make an app for your store, and on the call you install it from a link we send, switch on the Clickfall banner in your theme’s App embeds and switch Shopify’s own cookie banner off. It has not yet run on a real store. The free Health Check at clickfall.co.uk/health-check works on any store today: it shows what fired, and how to fix it.
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