Is your tracking telling the truth?
Paste your website. We open it as a visitor would, then show what fired.
We stop every tag before it sends, so this check never shows up in your ad accounts.
We visit your site four ways.
Each visit lands with test ad click ids, to see if they survive.
- 01
Left alone
We open your homepage, scroll once and press nothing. Anything that fires here fired before anyone said yes.
- 02
After Reject
We press Reject on your banner and open the page again. Anything that still sends ignored a no.
- 03
After Accept
We press Accept and open it again: what a yes switches on, and whether Google is told about it.
- 04
Where people buy or get in touch
From your homepage’s links we pick the likeliest contact, quote, booking or basket page and open it too. We never send a form or add to a basket.
We press the buttons on the banners we know: Clickfall, Cookiebot, CookieYes, OneTrust, Complianz, Termly and TermsFeed. On any other banner we say we couldn’t test it. We never guess which button means no.
Fact · your homepage left alone, after Reject and after Accept; the page where people buy or get in touch left alone and after Accept
What fired. What to fix.
A score, every finding in plain English, and the fix under each one.
- 01
What fired
Each tag that sent something, by platform: Google, Meta, TikTok, Microsoft and LinkedIn. And the events they sent.
- 02
What sent without a yes
Tags that fire before anyone answers, or after a Reject. Google pings sent before a yes, too.
- 03
What’s missing
No banner. Ad click ids lost on landing, or not kept. Google Consent Mode missing or out of date. No server-side sending seen.
- 04
How to fix it
A fix under every finding, in plain words: which setting, and where. Then what we checked, and what we can’t see.
58
out of 100
Fix these first.
Fix first
Tags fire before the visitor answers
These tags send data or set cookies as soon as the page opens, before anyone has said yes.
Fix Make these tags wait for a yes on your banner. In Google Tag Manager, that is each tag’s consent setting.
Fix soon
Google isn’t told what visitors chose
Your site has Google tags and a banner, but no Google Consent Mode. Without it, Google Ads may drop conversions and remarketing for visitors in the UK and Europe.
Fix Turn on Google Consent Mode v2 in your banner’s settings. Most banners have a switch for it.
Illustrative · a sample report. The words are the check’s own; its score is 100, less 30 for a fix first and 12 for a fix soon
Every tag stopped before it sends.
So this check never shows up in your ad accounts.
Tag hits
Every hit to Google, Meta, TikTok, Microsoft or LinkedIn is answered inside our own browser. None goes out.
Test click ids
Any request that carries our test click ids is held, whoever it is for. Only opening your own pages is let through.
About you
Nothing. We keep the report for 24 hours, and never who asked for it.
Fact · the report is kept 24 hours; a link to it, if you make one, 30 days
Then check a competitor.
The same check, with the same limits. Their report sits beside yours.
- 01
Copy a link
One link to your report, for 30 days. It shows the date the site was checked.
- 02
Download the report
A PDF to send on, ending on the same line as every report: an automated check, not legal advice.
Illustrative · two example sites and their scores. Fact · a link lasts 30 days
Asked about the check
Will this show up in my ad accounts?
No. Every tag hit is answered inside our own browser, so no visit, Accept or click of ours ever lands in your Google, Meta, TikTok, Microsoft or LinkedIn account.
Is this legal advice?
No. This is an automated check, not legal advice. It says what we saw, never a verdict on the law.
What can’t the check see?
Forms being sent, purchases, anything your server sends, and what your ad accounts recorded: a check from a browser can’t see those. Connected, Clickfall shows what Meta and Google recorded.
Why didn’t it press Reject?
We only press banners we know how to. On any other, the report says we couldn’t test Reject, rather than guess which button means no.
Where do you check from?
A UK browser: English (UK), London time. Every report says where it was checked from, because some banners only show to UK visitors.
How does the score work?
We start at 100 and take off 30 for each thing to fix first, 12 for each to fix soon and 4 for each worth a look. It is this check’s own measure, not a grade on the law.
Every visit. Every sale, tracked.
Counted on your own domain. Every estimate labelled.