01Every table, namedThe tables that exist for that client, what each holds, and which hold nothing identifying.
02The three columnsWhat is counted without consent, what is observed after a yes, and what is inferred and labelled.
03Where data goesEach ad platform switched on, what is sent, and the gate it passes first. Declined or modelled data is never sent.
04Where data livesOn the client’s own subdomain, in databases located in the EU, under UK data law.
05How long it’s keptThe retention for each kind of data, as configured.
06How a person is erasedThe erasure route, from the button in the hub to every platform the person’s data reached.