Five slots. Real test. Published result.
Anyone can say it works. We'd rather show you. Five founding clients get Clickfall installed with them, a holdout test on their own account, and the result published, good or bad.
Apply for a founding slot
A person reads every application.
Same budget. Same creative. Two sides.
Half your traffic gets the pixel and Clickfall's server feed. The other half gets the pixel only. Then we compare what each side actually bought.
The platform gets the conversions its pixel missed, from people who said yes.
The control. Exactly what you run today.
The sides are kept apart properly. A server feed teaches the whole pixel, not one campaign, so each side gets its own dataset and regions that don't overlap. Otherwise side B learns from side A's data and the test means nothing.
Nobody gets to move the goalposts.
- 01The metric. Real cost per real outcome, scored on Clickfall’s backend. Never the platform’s own numbers: the side we feed always reports more, because it’s been sent more.
- 02The length. At least four weeks. The first two don’t count while the platform is still learning.
- 03The threshold. What counts as a win, written down before the first day.
- 04The timestamp. The card is locked and dated. Nobody moves the goalposts after seeing the results.
Small accounts prove big lifts only.
With few conversions, only a large improvement shows up as real. So we run longer, or also measure an earlier step with more volume.
| Conversions per side | Smallest lift you can prove |
|---|---|
| 10 | ~250% |
| 100 | ~50% |
| 400 | ~22% |
| 800 | ~15% |
Before you apply.
What does it cost?
Founding pricing, on application. It depends on your spend and how long the test runs. We’ll tell you on the first call.
What if the result is bad?
We publish it anyway, with your permission. A proof page that only shows wins isn’t proof.
Do you need our ad accounts?
We need to send conversions to them, so yes: access to send events, set up with you. We never need your passwords.
What data do you hold?
Counts of every visit, with nothing identifying. Conversions only for people who said yes. Stored in the EU, under UK data law, under a data processing agreement with you.