Features / Conversion feedbackIn buildIn build. Meta sending already runs in the hub; Google Ads, TikTok and Microsoft Ads follow.

Send ad platforms the sales they missed.

Send your real, consented conversions to Meta, Google Ads, TikTok and Microsoft Ads, server side, so the platforms optimise on what actually sold.

Illustrative

PlatformEventHTTPConsent

MetaPurchase200 ✓yes

Google Adspurchase200 ✓yes

TikTokCompletePayment200 ✓yes

Microsoft Adspurchase200 ✓yes

The problem

Your pixel misses conversions the browser blocks.

The algorithm then optimises on the ones it saw.

19App Store button clicks Clickfall counted, against 9 that Meta reported. Clicks, not downloads or installs.Source · One of our own sites, Sept 2026

How Clickfall does it

Three steps.

01Catch the conversionFrom your backend and your own domain, not only the browser.

02Check the yesConsented visitors only, matched by hashed email.

03Send it server sideUnder its true name, with an ID the platform can deduplicate.

The receipt

Every line can be checked. This one is marked Illustrative until the feature is live on your account.

clickfall.co.uk/sendsIllustrative

What it's worth

Cheaper customers: the algorithm learns from the sales it was missing.

FAQ

Is this the Meta Conversions API?

Yes, and the equivalents for Google Ads, TikTok and Microsoft Ads as they ship. Meta's is already running in the hub.

Will it double-count with my pixel?

It shouldn’t: each send carries the same event ID as the browser event, so the platform can deduplicate it.

What gets sent?

The event, its value and a hashed email, for visitors who said yes to ads. Nothing for anyone who said no, and nothing modelled.

This explains the law in plain English. It isn't legal advice.