Every call, matched to the click.
A number per visit. Answered calls go back to the ads that earned them.
In build. The number swap is being tested on our own site.
- 14:11:40
Answered, 2:41, rang 4s
Matched to the visit holding the numberMetapool number 01632 960 418QualifiesSent to Meta ✓
- 13:52:07
Answered, 1:12, rang 6s
Channel only, from the number rungGoogle Adschannel number 01632 960 201Qualifies
- 13:20:44
Missed call, rang 24s
Matched to the visit holding the numberTikTokpool number 01632 960 417
Your ads see the click. Never the call.
So the algorithm never learns which clicks made the phone ring.
How it works.
- 01Switch calls onA pool of local numbers for your site, swapped in by one more tag.
- 02Every visit gets its numberVisitors who say yes see their own for 30 minutes. Everyone else, one per channel.
- 03Answered calls go backA call joins its visit, then goes to the ad platform as a lead.
- Number shown
- 01632 960 418 · this visit only
- Visit
- Meta ad · said yes · 14:09
- Call
- ringing 4s · answered 2:41
- Matched to
- the visit and the Meta ad behind it
- Sent to Meta
- lead · HTTP 200 ✓
Illustrative · the hub’s screen is an example
Find the ads that make the phone ring.
Asked about call tracking
What does a tracking number do?
Each visitor who says yes sees their own number for 30 minutes. When they call, we know the visit and the ad behind it. Visitors who say no see one number per channel.
Is a caller who said no tracked?
No visit of theirs is matched to a call. They see the number for the channel they came from, so you know a call came from, say, Google search, and nothing about who made it.
Which plans have it?
Calls is an add-on on Core and Growth: £19 a month for 3 UK numbers and 300 minutes. It is included on Pro (3 numbers) and Scale (10 numbers). Extra numbers are £2 a number a month, and extra minutes 5p a minute.
This explains the law in plain English. It isn’t legal advice.