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// Features / Consent ledgerPreview

See exactly who said yes.

Every answer kept with its time and its notice. Ready for a regulator.

Preview. The hub records every answer today, with its time and notice version. The ledger screen shown here is in build.

The consent ledgera masked id, never a name
Asked · every ad channel56,000
Said yes · every ad channel35,280
Said no · every ad channel20,720
VisitorAnswerTimeNotice
…4819Said no13:58:402026-10-v1
…4820Said yes14:00:122026-10-v1
…4821Said yes14:02:112026-10-v1
…4822Said no14:03:372026-10-v1
…4823Said yes14:04:052026-10-v1

A no is counted and kept here, never followed and never sent. A yes can be withdrawn; the ledger keeps both, with their times.

Every answer, with its time and the notice it saw. Illustrative: Northfell is a made-up shop.
// 01 — why it matters

Your banner collects an answer from every visitor.

Could you show a regulator what it was, and when?

£17.5m

The new maximum fine under PECR, or 4% of global turnover if higher. It was £500,000.

Source · Data (Use and Access) Act 2025

// 02 — how it works

How it works.

  1. 01Ask plainlyClickfall’s own banner. Reject as easy as Accept, nothing pre-ticked.
  2. 02Record the answerWith its time and the version of the notice shown.
  3. 03Keep itEvery answer stays on record, with the notice it was given under.
Visitor
…4821 · masked id
Answer
Said yes
Time
14:02:11
Notice version
2026-10-v1
Withdrawn
No

Illustrative · the hub’s screen is an example

Asked about consent ledger

Is this a consent management platform?

No. It is Clickfall’s own banner and its own record of the answers, with no third-party script.

What happens when someone changes their mind?

Their latest answer wins. A withdrawal stops replay and ad sends for them from that moment.

How long are answers kept?

With the visitor’s record, for up to 13 months, then deleted.

This explains the law in plain English. It isn’t legal advice.